Animation of a tagged product posted on a creator's Instagram feed that is shoppable and then how it displays in a Jupiter recipe.

Introducing Jupiter

The first creator-driven recipe and grocery shopping platform

Social media has changed the way we shop for groceries. 65% of social media users are using content they see to make meal decisions and 43% of shoppers reference a recipe while grocery shopping. Customers want to shop at the point of inspiration.

That’s where we come in. Jupiter creates recipe storefronts to help brands & creators monetize and grow through social media.

We’ve built the most convenient recipe shopping experience on social.
Jupiter's storefronts help you acheive your brand objectives, whether it be awareness, engagement or sales, no matter your size or budget.

As seen in
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Three examples of how a product can be featured — in an Instagram collection, on ingredients & grocery products within the Jupiter experience.

Why Jupiter?

  • We appropriately position brands to appeal to new audiences through unique and non-traditional recipe content
  • Insights into your customers shopping behavior, and other bottom-of-the-funnel metrics from influencer posts
  • Launch measurable and scalable campaigns with your favorite food influencers
  • Receive authentic high quality content for use across channels
  • Natively and authentically advertise your products across scale

Shopping with Jupiter: how it works

A screenshot in a mobile device of a Jupiter shop
Online shopping and delivery

Jupiter creates recipe & grocery shops for creators where their followers can purchase the ingredients needed to make their recipes.

Social meal planning + inspiration

Most people discover the shops through Instagram shops, reels, stories and posts. They're also discoverable across other social media platforms and blogs.

Jupiter branded bag overflowing with groceries
Deliver to over 120M people

Customers can have products delivered to their door from their local grocer. We also support off-shop purchasing directly from your site via affiliate links.

How to drive results for your brand with Jupiter

Get high quality content featuring your products across one or many creator shops.
Set up your own shop where customers can shop directly from your Instagram account or website
Get custom analytics dashboards to optimize your social and ecommerce experience

Meet a few of our food creators

Reach over 150 million foodies with our network of creators across the country

Portrait of influencer Alice
IG: 110k followers

Alice's recipes recreate Chinese flavors from her childhood & travels
View Instagram
Shop Alice's recipes
Portrait of influencer Kruti
IG: 691k followers

Molly creates recipes to remind you that cooking is nothing but FUN!
View Instagram
Shop Molly's recipes
Portrait of influencer Kruti
IG: 56.7k followers

Desirée creates vegan - friendly recipes that all eaters can enjoy
View Instagram
Shop Desirée's recipes
Portrait of influencer Alice
IG: 76k followers

Gina is a certified health coach that focuses on GF, vegan & plant based recipes
View Instagram
Shop Gina's recipes
Portrait of influencer Maxine
IG: 46k followers

Kruti sharing her passion for wellness, self-care & mindfulness through everyday eats
View Instagram
Shop Kruti's recipes
Portrait of influencer Maxine
IG: 166k followers

Maddie creates healthy recipes that don't disrupt your routine
View Instagram
Shop Maddie's recipes