Animation of a tagged product posted on a creator's Instagram feed that is shoppable and then how it displays in a Jupiter recipe.

Introducing Jupiter

The first creator-driven recipe and grocery shopping platform

Our venture-backed team conducted hundreds of candid conversations and research to help understand the challenges that brands and influencers face today. From lack of data and piece meal analytics to never-ending contract negotiations and content revisions—we heard it all. 

That’s where we come in. Jupiter helps you grow revenue from social shopping so you can focus on what you do best: creating and producing delicious food.

Our proprietary technology allows food influencers to launch recipe shops on Instagram where their followers can shop their recipes and your products directly. Our network of creators spans a variety of cuisines, dietary types, and collectively reaches more than 50 million people across social media.

As seen in
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Three examples of how a product can be featured — in an Instagram collection, on ingredients & grocery products within the Jupiter experience.

Shopping from food creators is the future

Through our proprietary technology we help customers shop trending recipes on social media from their favorite creators. Our goal is simple; we match top-tier food influencers with food brands to help people buy and cook delicious meals with your products at home.

What's in it for the brand:

  • Grow your product's revenue and visibility via our creator's with 3x the engagement of a sponsored post
  • Launch measurable and scalable campaigns with your favorite food influencers
  • Get access to a network of creators vs. individually reaching out to many
  • Off-shop purchasing leads customers directly to your site with affiliate links
  • Get a performance based analytics dashboard to compare creator campaigns

Shopping with Jupiter: how it works

A screenshot in a mobile device of a Jupiter shop
Online shopping and delivery

Jupiter creates recipe & grocery shops for creators where their followers can purchase the ingredients needed to make their recipes.

Social meal planning + inspiration

Most people discover the shops through Instagram shops, reels, stories and posts. They're also discoverable across other social media platforms and blogs.

Jupiter branded bag overflowing with groceries
Deliver to over 120M people

Customers can have products delivered to their door from their local grocer. We also support off-shop purchasing directly from your site via affiliate links.

Grow product revenue in 3 easy ways

Get your products featured in one or many creator shops.
Receive unique sponsored content from our network of top-tier food creators
Optimize performance through a custom analytics dashboard.

Meet a few of our food creators

Reach over 50 million foodies with our network of creators across the country

Portrait of influencer Alice
IG :104k followers

Alice's recipes recreate Chinese flavors from her childhood & travels
View Instagram
Shop Alice's recipes
Portrait of influencer Kruti
IG: 689k followers

Molly creates recipes to remind you that cooking is nothing but FUN!
View Instagram
Shop Molly's recipes
Portrait of influencer Kruti
IG: 35k followers

Desirée creates vegan - friendly recipes that all eaters can enjoy
View Instagram
Shop Desirée's recipes
Portrait of influencer Alice
IG: 75k followers

Gina is a certified health coach that focuses on GF, vegan & plant based recipes
View Instagram
Shop Gina's recipes
Portrait of influencer Maxine
IG: 46k followers

Kruti sharing her passion for wellness, self-care & mindfulness through everyday eats
View Instagram
Shop Kruti's recipes
Portrait of influencer Maxine
IG: 115k followers

Maddie creates healthy recipes that don't disrupt your routine
View Instagram
Shop Maddie's recipes