A Jupiter case study

With Jupiter working with large-scale food influencers is no longer out of reach

How a national butter brand turned influencer recipe content into a brand moment with quantifiable business results

The TL;DR

A national butter brand partnered with Jupiter to work with one of the best food influencers on social media in a more affordable and authentic way. By partnering with this influencer, the brand was able to leverage her reach, and receive sustained traction and brand loyalty for an extended period of time. With Jupiter, the brand was able to work with this influencer for a fraction of the time and cost and drive valuable business results.

65%
OF SOCIAL MEDIA USERS ARE USING CONTENT THEY SEE TO INFORM SHOPPING
Coresight '22
90%
OF SHOPPERS SAID THEY ADDED AT LEAST ONE DISH TO THEIR REGULAR COOKING ROTATION
Instacart 2021 Year in Groceries Report

INSIGHTS & LEARNINGS

35
Recipes tagged on Instagram that featured their butter as an ingredient
Logos for Target and Safeway retailers
Customers who shopped at these retailers were more likely to purchase recipes from Instagram
200,000
People with high shopping intent that visited the influencer's shop after seeing the recipe on Instagram
Two overlapping recipe cards, the back recipe is the influencer's Easy Croissants and the front showcases her Gnocchi Chicken Soup
The influencer's Gnocchi Soup recipe drove more Adds to Cart than their Croissant recipe
1,000
User added the butter to their cart after seeing the influencer's recipe on Instagram
25%
of customers who visited the influencer's store added butter to their cart
Outlined illustration of Texas and California
Customers in Texas & California were more likely to shop recipes from Instagram

The opportunity

The national butter brand wanted to drive interest and shopping intent through recipe content.

number 1
Reach millions of home cooks via the recipe content of a large food influencer
Number 2
Be featured as this influencer's favorite butter brand for a duration of 2 months
Number 3
Reach millions of home cooks via the recipe content of a large food influencer

The Strategy

Jupiter’s integration with Instagram allowed the butter brand to reach millions of home cooks and build brand loyalty through the high quality content made by the influencer.

Channels where the butter brand was featured

Tagged in the influencer's recipes on Instagram
Image of 2 phone screens overlapping. The back screen show's the creator's reel and the front shows the shoppable recipe tagged.
Featured in the influencer's Instagram shop
Image of a phone with a screenshot of the brand's product in a creator's Instagram shop
Brand was shown as the featured butter on all shoppable recipes
Image of the ingredient customization step on Jupiter where the butter brand is featured as the butter ingredient.
Brand also had their own storefront to feature all their recipes & products
An image of the national brand's Jupiter storefront

Interested in learning more?

Work with Jupiter and get connected to millions of home cooks through social media influencers.

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