General Awareness
National reach through recipe creators.

Instagram and TikTok campaigns with 1,000+ vetted recipe creators, plus Sponsored Ingredients that put your product inside shoppable recipes. Every Instacart cart add is tracked back to the creator who drove it.
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Are you a creator?Join 1,000+ recipe creators on Jupiter


















Food and beverage brands use Jupiter to drive measurable velocity at the retailers where they actually sell.
Sponsored Ingredients
Jupiter creators publish shoppable recipes and share Instacart links across their sites, posts and DMs. Sponsored Ingredients makes your product the one in the ingredient list, so it's what goes in the cart when their audiences shop.
We map it to the recipes and ingredient categories it belongs in.
Featured in shoppable ingredient lists on creator recipe sites, automatic Instagram DMs, and the Jupiter app.
Shop clicks and Instacart cart adds, per creator and per recipe, in one dashboard.

One of Instacart's fastest growing affiliate partners
Campaign types
National reach through recipe creators.
Multi-month partnerships with real cadence.
Flat fee per accepted creator, predictable content volume.
Retailer-proximity targeting around launch stores.
Co-funded campaigns with a complementary brand.
Lowest-cost entry point for a new SKU.
Licensed creator content for your paid and owned channels.
Niche nano and micro creators with outsized engagement.
Product giveaways that spike reach and drive trial.
Retail footprint
Retailer-proximity targeting and Instacart integration across major U.S. grocery, mass, club, and specialty retailers.

Kroger

Whole Foods

Target
Walmart
Costco

Sprouts

Publix

H-E-B

Albertsons

Meijer
The core difference
A shopper watches a recipe video and adds your product to an Instacart cart that night. Another sees the same video and picks it up at Sprouts on Saturday. Both were driven by creator content. Most platforms can only prove one of them happened.

Instagram Reel
Comment to cart, tracked automatically.
A viewer comments on a creator's recipe post and receives a shoppable Instacart link in their DMs, pre-loaded with the recipe's ingredients. The cart add attributes back to that exact creator and post.
Receipt verified at the shelf.
Receipt-verified attribution confirms physical retail purchases, and retailer-proximity targeting puts creators near the specific stores you're launching in.
Jupiter measures both, in one platform, for the only category it serves.
One campaign. Real numbers.
A single Instagram Reel run through Jupiter reached 6.5 million people. More than a thousand of them added the brand's products to an Instacart cart directly from that post, each attributed back to the creator who earned it.
Verified Brand Feedback

“Jupiter has been a fantastic partner for Dr. Praeger's. Their team consistently delivers high-quality creator partnerships with strong engagement and authentic content that aligns with our brand values. We appreciate their collaborative approach, extensive network of talented influencers, and focus on building long-term creator relationships that go beyond one-off campaigns. They're a trusted platform that we confidently recommend and look forward to continuing to work with.”

Brand Manager · Dr. Praeger's Sensible Foods, LLC

Full-funnel creator commerce
Discovery, campaign creation, content approval, attribution, reporting. All handled in one platform, tracked all the way to the register.
01 · Creator Discovery
Find 1,000+ vetted recipe creators by content fit, engagement, and retail proximity. Compare credibility, brand work, and estimated CPM before you spend.
Questions
General platforms are built for DTC brands with their own checkout. Jupiter is built for food and beverage brands selling through grocery retail and Instacart, with a creator network vetted only for recipe content, a 12-signal optimizer tuned for grocery fit, and attribution covering both Instacart cart adds and receipt-verified in-store purchases.
Book a demo and we'll walk your category benchmarks, show live attribution on both purchase paths, and map your first creator campaign or Sponsored Ingredients placement to your brand and your retailers.
No setup fees·Dedicated account manager and ops team·Built only for food and beverage